Sportswear - The Latest Trend of the Fashion Industry

Sportswear or tracksuits becoming a high fashion trend for everyone and gradually turning into a norm.

In the 1920s, sportswear was more casual and comfortable clothes that most women wore as spectators during sports activities. From these, clothing companies had to improve the wears by creating nylon jersey tracksuits and colour coordinated cotton in the 1960s.

Bruce Lee, who was a Chinese-American martial actor, artist, instructor and philosopher, also contributed to this fashion style by bringing the classic stretchy tracksuit into fashion in the mid-1970s, then it has become normal to wear athletic tracksuits in polyester, cotton and velour for even activities that didn’t concern sports.

Nowadays, tracksuits have taken over fashion in many ways youth put them on to school parties or to take a walk. Most stars or celebrities are wearing tracksuits several times as an outfit to their outings, putting on tracksuits or sportswear even with heels like Kim Kardashian has been seen many times wearing tracksuits with heels this can make her followers follow this fashion trend more.

Reference:

Kenworthy, D., & David Kenworthy Digital Marketing Director. (1970, November 01). How sportswear became high fashion. Retrieved April 26, 2021, from https://www.originoutside.com/insights/how-sportswear-became-high-fashion. Accessed on 23 April 2021.